Smart Companies are Hiring

Is it as bad as they say it is?

Phrases I have heard over and over the past weeks and months: A nuclear winter, an economic Armageddon, as barren as a Siberian landscape, the perfect economic storm.

We all know that almost 600k jobs were lost in December, 500k+jobs lost in November and so on. Budgets are frozen, new project development is limited to core projects, teams having to do more with less, sales and marketing teams reduced. I have even heard of some executives’ travel budgets slashed and now travel only in coach! I actually did hear this a few weeks ago.

We all know it is really ugly out there, however, smart companies are still hiring, smart companies are still looking to expand their customer base, smart companies are still looking to increase market share and smart companies are still looking for ways to beat out their competitors.

Who are these smart companies you ask, let me tell you. These are companies with strong and decisive leaders who are not paralyzed by fear. These are companies with leaders that will not succumb to “paralysis by analysis”. These are companies with leaders that aren’t afraid of taking calculated risks. Most importantly these are companies that recognize that NOW is the time demonstrate and deliver value and service and deliver a positive ROI.

In talking with my mentor (whom I have leaned on a lot in the past few months) who has experienced several down cycles professionally (going back to the 70’s) he has said more than once that some of his and his team’s best sales years were in down cycle years where he and his teams would clearly demonstrate and deliver value.

We signed several new customers in the past few weeks whose leadership teams are the embodiment of this approach. If their track records are any indication of their continuing and future success, I am hugely optimistic of the coming year. l look forward to demonstrating our value, providing exceptional service, and delivering a positive ROI to smart leaders in smart companies.

Zach